Meta Ads Performance Dashboard

Performance Overview

Total Spend

$40.75

+12.5%

Impressions

52,438

+8.3%

Clicks (all)

3,216

+15.2%

Avg CTR (all)

6.13%

+2.1%

Messaging Conversations

+5.4%

Cost per MCS

$0.80

-3.2%

30-Day Trend

impressions
clicks

Budget Allocation

Campaign Performance

Combi Baby Umbretta

CTR

21.39%

Spend

$5.2

Excellent

Chicco Products

CTR

13.5%

Spend

$4.8

Excellent

Joie Spin 360

CTR

Spend

$4.64

Good

Messaging Campaigns

CTR

8.8%

Spend

$3.5

Good

Boosted Stories

CTR

0.24%

Spend

$0.95

Poor

WhatsApp Promotion

CTR

0.98%

Spend

$0.92

Poor

What's Working

Combi Baby Umbretta 4 CAS

21.39%

CTR (all)

$1.73

Spend

MCS

Chicco Products

13.95%

CTR (all)

$1.49

Spend

MCS

Joie Spin 360

7.00%

CTR (all)

$4.64

Spend

MCS

Budget Optimization Needed

Boosted Story

Very low engagement

0.24%

CTR (all)

$0.95

Spend

WhatsApp Promotion

Low conversion intent

0.98%

CTR (all)

$0.92

Spend

Tailored Web Traffic

Lower than product posts

2.36%

CTR (all)

$1.55

Spend

Actionable Next Steps

Consolidate Budget into High-CTR Products

Increase daily budget for Combi and Chicco posts by 20-30%

Expected 15-20% improvement in total conversions

Pivot from Stories to Feed

Pause Boosted Story campaigns and reallocate budget to feed posts

Could improve CTR (all) by 5-8x based on historical data

Prioritize Messenger over WhatsApp

Shift budget from WhatsApp to Messenger-focused campaigns

Expected 25-30% reduction in cost per MCS

Data reflects performance from February 27 - March 29, 2026. Today's data is partial and subject to change.